The Client
Green Schools National Network (GSNN) is a nonprofit organization dedicated to transforming school campuses, culture, and curriculum so that your students become change makers, not just test takers, who are prepared to live in and lead a sustainable future.

The Problem
GSNN Executive Director had tons of ideas for the organization’s next chapter but needed help with the strategic thinking required to align vision, values, and voice. They needed a messaging framework in place that allowed the team to better communicate their mission, vision, and value proposition to stakeholders. The ideas were there from the start, but there was a need for refinement and storytelling that encompassed the schools they worked with and, more importantly, the students, families, and communities that thrived because of the work.

The Impact
Semloh shifted GSNN’s voice to align with our nation’s need for sustainable schools. Changing the slogan from “green, healthy, and sustainable schools” to “healthy, equitable, and sustainable schools” was a major amendment that Semloh believed was necessary to position GSNN as the only K12 organization, emphasizing that there can’t be sustainability without equity. The green schools’ space has historically been sustainability-focused, so the update to GSNN’s positioning statement allowed for greater alignment and more opportunities for both the organization and the executive director to pursue thought leadership moments from a less explored lens within the industry.